Bootcap
Bootcap is a ski boot accessory brand, and they were looking to establish a strong social media presence. When we started, the Instagram account was brand new, with a small following and no clear visual identity. The goal was to build brand awareness, increase sales, engage the ski community, and create a cohesive look.
The Project
Bootcap needed consistent, strategic social media management to grow its presence. The focus was on crafting engaging content, building community, and driving visibility in the ski space. This included developing a mix of lifestyle and product-focused posts in both carousel, static, and reel formats to showcase the brand’s products while connecting with its audience.
The Process
To achieve growth, we posted three times per week, collaborated with ski influencers, engaged actively with followers, reshared user-generated content, and ran targeted ads. The content strategy balanced visually appealing lifestyle imagery with product highlights, ensuring a cohesive aesthetic across all posts.
The Results
Bootcap’s social media growth was substantial. The account gained 687% more followers. On average, posts achieved 293K in reach and 4K interactions, resulting in an engagement rate of 1.58%. Today, the brand has a fun, energetic vibe on social media, with content that creates genuine excitement within the ski community.