Many people think of social media and SEO as completely separate services. But in reality, they’re deeply intertwined, and when used together strategically, they can transform your online presence and help your business grow faster than either could alone.

There are a lot of misconceptions, and the rhetoric around the role doesn’t give it the credit it deserves. So, let’s dive in and break down what a social media manager actually does, and why it’s much more than just hitting “post.”